What is Local Love Truro?
Local Love Truro is exactly what it says ... a way to show some love to local businesses, organizations, people and places in Truro, Nova Scotia.
It grew from a group of like-minds, working together in March 2015 to shine a much-needed spotlight on local retailers and restaurants after a long winter. The first event took place on
April 25, 2015, and encouraged people to share their local Saturday shopping on social media using #locallovetruro. The hashtag continued beyond that day ... and the idea of a broader purpose began to form.
In January 2016, Sam Madore and Michelle McCann sat down and asked themselves, "What if we took it a step further?" And so the Local Love Truro Awards, a way to celebrate all that Truro has to offer, were born.